What is box design?
Box design combines structure and graphics to create a box that fits your product, protects it, looks great and can be produced efficiently.
What you get
- Understand your product, audience and brand
- Concepts and revisions until you're happy
- Production-ready files and dielines
- Physical prototype before bulk
- Seamless handover to printing and production
Structure and graphics, together
Box design combines two disciplines: the structure — how the box is shaped, opens, closes and protects — and the graphics printed on it. Designing them together avoids common problems such as logos falling across folds, important text hidden under flaps or a beautiful box that is too fragile to ship.
Choosing a box structure
- Tuck-end carton — economical retail packaging for light products.
- Crash-lock carton — faster packing and support for heavier items.
- Mailer box — ships on its own with a branded unboxing.
- Rigid lid & base or magnetic box — premium presentation and gifting.
- Drawer box — a slow, elegant reveal for luxury products.
Balancing look, protection and cost
The biggest cost drivers in a box are its size, the board, the number of colours, special finishes and inserts. We recommend where to invest — usually the lid or front panel and the opening moment — and where to save, such as hidden panels and internal structure.
Frequently asked questions
What is the difference between box design and packaging design?
Can you recommend the right box style?
Will I see the box before production?
Can you redesign my existing box?
Related services
Ready to Create Packaging That Gets Noticed?
Tell us about your product, packaging requirements, quantity and design preferences — our team will come back with options and pricing.